Fractional Product & Marketing Leadership

Strategic on-demand CPO & PMM executive leadership to bridge the gap between product innovation and market dominance without the overhead of full-time hires.

Product Strategy & Market Alignment

• Product-Market Fit (PMF) Audit: Evaluating current traction against market needs.

• Ideal Customer Profile (ICP) Development: Defining high-value segments and user personas.

• Competitive Intelligence: Deep-dive analysis of the landscape and "white space" opportunities.

• KPI & Success Metric Definition: Establishing the data points that actually matter for growth.

• Product Vision & Value Proposition: Crafting the "Why" behind your product’s existence.

• Strategic Board/Investor Preparation: Crafting the product narrative for funding rounds.

GTM Strategy & Commercial Excellence

• Pricing & Packaging Optimization: Aligning price points with customer perceived value.

• Positioning & Messaging Frameworks: Creating a "source of truth" for all internal and external communications.

• Go-To-Market (GTM) Launch Plans: Orchestrating the rollout of new features or entire platforms.

• Sales Enablement Kits: Building pitch decks, one-pagers, and talk tracks for the sales team.

• Customer Journey Mapping: Identifying friction points from initial awareness to churn.

• Category Creation Strategy: Positioning the brand as a leader in a new or underserved niche.

• Outcome-Based Roadmapping: Transitioning from "feature lists" to "problem-solving" timelines.

• Prioritization Frameworks: Using tried & true methods to settle "what’s next" debates for roadmap priorities.

• MVP Scoping & Definition: Stripping back the noise to launch products and learn fast.

• Product Operations: Optimizing the tools and workflows between PMs and Devs.

• User Research & Feedback Loops: Defining approaches to ingest and act on customer pain.

• Hiring & Mentorship: Recruiting your permanent Product team and coaching junior talent.

Product Operations & Roadmap Execution

Supporting You at Every Step of Your Journey

Seed *

• Accounting & Finance set up: Bank, systems, Charter of Accounts, and etc.

• Payroll / AR / AP process

• Bookkeeping & Accounting (Accrual)

• Capital raising

• Budgeting & forecasting

• Cash burn rate management

• Corporate tax file support

• Monthly close support

• Monthly reporting package

• Pricing & cost (margin) analysis

Series A & Beyond *

• Advanced financial modeling, forecasting, budgeting & analysis

• Cap table management

• Accounting clean-up & GAAP compliance

• Audit preparation and support

• Internal processes and controls

• Vendor management

• Debt & equity financing

• Adoption of accounting guidance: (i.e., ASC 606, ASC 842, ASC 718, etc.)

Pre & Post IPO *

* These services are flexible and may be adjusted according to your company's evolving needs and unique circumstances.

• KPI tracking and reporting

• BoD / IR reporting

• EBITA management

• IPO readiness

• Technical accounting support & GAAP financial reporting preparation

• SEC reporting prep (i.e., S-1, 10-K, 10-Q)

• Financial operations & system optimization

• Transaction (i.e., M&A) support

• Customer contract review & analysis